Visual Design / UI
Visual Design for Woolworths' venture capital and innovation fund - W23
Design Language
I was the Lead Designer, responsible for UI Design and Creative Direction, evolving W23’s existing website to support greater web presence and scalable flexibility. Building on insights from UX wireframes, I translated them into a cohesive visual system and foundational site design.
One of the main design challenges was to incorporate a vibrant palette of colours alongside an equally vibrant hero primary palette.